A few months ago, I published a story on a new trend in the nail polish industry called “young nails swipers”.
I called them “young” because they’re new, and because I didn’t know what the buzz was about.
But the story resonated with many young women who like to use the app to swipe over their nails with the help of a stylist to create beautiful, flattering looks.
I called the new trend “young, shiny, and beautiful”.
It seemed like a good idea at the time.
So, why did this trend not catch on?
